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Brands worth posting
Korean baby brands with cult followings at home — Grosmimi, Bebewell, Mother-K — brought stateside. Premium product your audience will thank you for surfacing.
Now Open · US Creators
Become an Onzenna Creator
Korean baby brands worth posting about. Monthly gifting, shop commission, and a real path to paid partnership.
Apply to the programWhy creators stay
Three things, said honestly
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Your voice. Your call.
No scripted captions, no shot lists, no copy approvals. We send the product and the brief. You decide how, when, or whether to feature each piece.
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A relationship, not a transaction
Most creator programs are one-and-done. Strong work earns paid partnership, co-creation on launches, and a real seat at the table. Built for the long run.
The process
How to become an Onzenna creator
Five steps from application to your first campaign — and the doors that open after.
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Apply
Sign up and walk us through your platforms, your audience, and the kind of content you make. It takes a few minutes.
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We review
We look at every application carefully, every weekday. If your audience aligns with our brands, you will hear from us within a week.
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Your first campaign
Once accepted, we ship you a curated selection of products and a creative brief. This first campaign is how we get to know each other — one piece of content, in your voice.
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You post
Create content that feels right for your audience. Tag #Onzenna, the brand, and the product. Your creator manager is around for hooks, edits, and timing questions throughout.
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What happens next
Strong work earns a place in our regular Creator program — monthly product, community access, and the viral content library. Content that really takes off can move you straight into paid partnership.
Active Creators who break out with viral content move into paid partnerships — real campaigns, real budgets, a real seat at the table
The ladder
Three tiers, one ladder
Each rung unlocks what the last did not. The path is yours to climb
The fact sheet
What you get
Side by side: what each tier of Creator unlocks
What we ask in return
- Apply with a real profile and an audience.
- Tag #Onzenna + the brand + the product on every post.
- Be authentic. Be US-based.
If timing stops working, let your creator manager know. We would always rather have the conversation than wonder.
Questions
The basics
Full details — payment specifics, content rights, contract terms — are walked through with your creator manager once you are in.
Who can apply?
Any US-based creator with a public account on Instagram, TikTok, or YouTube — and an audience that cares about parenting, baby, family, education, or caregiving. You do not need to be a parent yourself.
Do I need to be a current Onzenna customer?
It helps. Our strongest creators tend to start as customers who already love what we sell. Not a hard requirement, but expect us to ask.
How does the application work?
Apply, sign in or create an account, then walk through a short questionnaire about your platforms and content. We review applications weekly and reply within seven business days.
How much content am I expected to post?
At least one piece of content per month. We do not require a fixed format — feed posts, Reels, TikToks, and YouTube Shorts all count.
What hashtags do I need to use?
Every Creator post must include #Onzenna plus the brand hashtag (for example, #Grosmimi) plus the product hashtag (for example, #PPSUStrawcup).
What happens if I miss a month?
Let your creator manager know — we will work with you when life gets in the way. If the program stops being a fit, we will step back from the partnership, and you are welcome to re-apply later when timing works.
Do I get paid?
Most Creators start with gifted product only. Standout Creators are hand-selected into our paid tier, with partnership contracts up to $10,000 depending on performance, plus viral bonuses layered on top.
Who owns the content I post?
You own your content. We walk you through reshare and paid-ad rights as part of your onboarding once you are approved.
Is this US-only?
Yes — US-based creators only for now. We cover tax forms and shipping specifics during onboarding.
Apply
Ready to apply?
Apply in a few minutes. We review weekly and reply within seven business days.
Apply to the program